Facebook and Twitter to rule Myspace
In what could reshape the landscape of social web sites, MTV has agreed to split ad revenues with Facebook and Twitter. “You’re Watching With Alexa Chung” filmed on January 21 will show live Facebook updates and tweets from Twitter. Viewers will be able to comment and see their comments on MTV instantaneously. This is the first time a social networking site will share ad revenues generated from the broadcast of the show with a major content provider instead of just receiving exposure for the site. This venture will certainly lead to other social web sites to demand the same content sharing deal from large corporations looking to take advantage of the new up and coming social networking sites. Left out of this equation is Myspace. It will be interesting to see how NewsCorps Rupert Murdoch markets the second largest social web site with its 130 million members worldwide.
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